On August 28th, 2018 ACEL held its second board meeting with the 2018-2019 board.
- President Marc Lefton motioned to approve the consent agenda. Treasurer Marsh Sutherland seconded. Motion Passed.
- Vice President Magda Schmitzberger motioned to approve the July board meeting minutes. Board Member Anya Mayr Seconded. Motion passed.
- Marc Lefton presented Jon Ovalle to the board as a candidate for Board Member At-Large, Diversity and Inclusiveness. After reviewing his application, Marc Lefton motioned to approve him as a board member. Marsh seconded. Motion passed.
- Marc Lefton reviewed the concept of SMART goals with the board with a deadline to review them with the Executive Committee set for Tuesday, 9/18/18. SMART goals final review at the September board meeting for board approval.
- Marc proposed the marketing committee start a monthly marketing workshop two weeks after the marketing committee meeting to teach the community new skills using ACEL as a client. Board had no objections and Marc will work with Santa Fe CIED to collaborate on using the space, dates and initial content.
- Board Member Tiffany Fisher recommended to the board that it support three ballot initiatives:
- City Moving Elections
- Half Cent for Schools
- Children’s Trust of Alachua Counts
- Tiffany recommended we not support the GRU initiative
- Marc Lefton motioned to approve Tiffany Fisher’s recommendations for ACEL’s public policy on these issues. Board member Diane Twitchell seconded. Motion passed.
- The board had an open discussion about marketing questions, concerns and initiatives led by Board Member Anya Mayr. The following suggestions were considered
- Check in process at free events for members/non-members (approved and implemented)
- Discounting methods for members (in progress)
- Getting non-members to sign up at events (implemented)
- Members only dinner (in progress)
- Marketing open nights at Hippodrome
- Raffle at happy hour (implemented)
- Local businesses to give prize packages (in progress)
- Payment plans for members to include monthly membership (implemented) recurring yearly payments (implemented)
- Membership card to show at events (in progress)
- Meetup Group (implemented)
- Sponsorship deck (in progress)
- After discussion of our branding, the board decided to issue an RFP for bids on a logo redesign / style guide to be led by the marketing committee (in progress)
- Next board meeting Tuesday, 9/25/18 6pm Santa Fe CIED
