ACEL August Board Meeting Recap

On August 28th, 2018 ACEL held its second board meeting with the 2018-2019 board. 

  • President Marc Lefton motioned to approve the consent agenda. Treasurer Marsh Sutherland seconded. Motion Passed.
  • Vice President Magda Schmitzberger motioned to approve the July board meeting minutes. Board Member Anya Mayr Seconded. Motion passed.
  • Marc Lefton presented Jon Ovalle to the board as a candidate for Board Member At-Large, Diversity and Inclusiveness. After reviewing his application, Marc Lefton motioned to approve him as a board member. Marsh seconded. Motion passed.
  • Marc Lefton reviewed the concept of SMART goals with the board with a deadline to review them with the Executive Committee set for Tuesday, 9/18/18. SMART goals final review at the September board meeting for board approval.
  • Marc proposed the marketing committee start a monthly marketing workshop two weeks after the marketing committee meeting to teach the community new skills using ACEL as a client. Board had no objections and Marc will work with Santa Fe CIED to collaborate on using the space, dates and initial content.
  • Board Member Tiffany Fisher recommended to the board that it support three ballot initiatives:
    • City Moving Elections
    • Half Cent for Schools
    • Children’s Trust of Alachua Counts
  • Tiffany recommended we not support the GRU initiative
  • Marc Lefton motioned to approve Tiffany Fisher’s recommendations for ACEL’s public policy on these issues. Board member Diane Twitchell seconded. Motion passed.
  • The board had an open discussion about marketing questions, concerns and initiatives led by Board Member Anya Mayr. The following suggestions were considered
    • Check in process at free events for members/non-members (approved and implemented)
    • Discounting methods for members (in progress)
    • Getting non-members to sign up at events (implemented)
    • Members only dinner (in progress)
    • Marketing open nights at Hippodrome
    • Raffle at happy hour (implemented)
    • Local businesses to give prize packages (in progress)
    • Payment plans for members to include monthly membership (implemented) recurring yearly payments (implemented)
    • Membership card to show at events (in progress)
    • Meetup Group (implemented)
    • Sponsorship deck (in progress)
  • After discussion of our branding, the board decided to issue an RFP for bids on a logo redesign / style guide to be led by the marketing committee (in progress)
  • Next board meeting Tuesday, 9/25/18 6pm Santa Fe CIED

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